Copywriting & Content Marketing
Copywriting
For as long as I can remember, people have come to me to help with something they need to write, telling me they don’t know where to start. And despite what you were taught at school, the beginning isn’t always the best place.
Start with what matters to your audience, and they’ll respond. And if you can’t say quite what you mean, I’ll find the right words for you. You’ll get:
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Web copy your customers will love
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Emails that get read
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Landing pages that sell
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Newsletters that are opened
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Copy for digital ads
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SEO friendly copy that’s people friendly too
Web Copy • Social Media Posts • Video Scripts • Blog Posts • Company Profiles • Apology Letters
Get a response with copy that people actually read
Content Marketing
The right content will get you noticed and keep your audience interested. Content is how you share your values, build your reputation and give them a reason to care.
I’ll help you develop a content strategy focusing on the right channels, and sustainable content pillars that support your goals. We’ll build a content plan so you never gaze at your screen wondering what the hell to post today, and we’ll create content that matters to your market.
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Content for your website, social media and digital campaigns.
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Content marketing plans and calendars
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Visual content
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Transforming video scripts into finished videos
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eBooks to engage and inform
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Guides, templates or worksheets for your clients
Shannon Ambrose
Ann transforms broad briefs into concise copy that’s focused on our clients. We’ve used her copywriting skills for ads, email campaigns and website landing pages. She always delivers and we’ve worked with her for years.
Shannon Ambrose
Head of Marketing, LexisNexis South Africa
Lufefe Xala
Ann made me rethink my marketing. With her help, It became clearer how I can reach my market and their needs. As a QS, I was impressed that she understood my industry and was well informed. Ann’s advice made perfect sense and, working with her, I was able to market my business more effectively.
I also used Ann as a copywriter for a series of marketing emails and social media ads. She makes complicated messages simple.
Lufefe Xala
Quantity Surveyor and MD Isibalo Projects
Sharon Fay
Sharon Fay
PR Specialist, Just Write PR
Cathie Lewis
Thank you for my profile. It’s really beautifully written.
Cathie Lewis
Group Company Secretary, Grindrod
Grant Adlam
We first worked with Ann in 2012, and we’ve used her for major copywriting projects regularly since then. She’s organised, easy to work and we see her as a partner in the business.