Calls to Action that make your audience click

Does your target market know what you want them to do? Have you given them a clear CTA or are you yelling “watch out”? Last week I was gasping for breath when I suddenly heard the shout behind me. “Watch out!”.   A cyclist.  Wanting me to get out of his way.  Now, I’m not an…

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LinkedIn Profile – Women’s Month Opportunity

Build trust and create opportunities A strong LinkedIn profile will help build trust in your expertise and create opportunities for you, whether you own a business or work for someone else. Why you should care about LinkedIn The numbers are compelling. There are 6 million+ South African businesspeople on LinkedIn. One million of these are…

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5 Minutes to Upgrade your LinkedIn Profile

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Does your LinkedIn profile reflect who you are and what you do now? Take a few minutes and give your profile a mini-face lift.  Not because you’re looking for a new job, because having an outdated profile just makes you look sad and out of touch. Take 5 minutes each day this week, or spend half…

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How will POPI affect your marketing?

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You might have to ditch your database This a real possibility because if you use an outdated database after 1 July, you’ll f risk a huge fine. A lot of the conversation about POPI1 – or POPIA2 if you prefer – is about data security, but the POPI Act also demands that we don’t spam…

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